We are a specialty production business  that focuses on creating amazing themed environments, scenic artwork as well as long-lasting relationships.


  • Creative FOCUS is how we transform the common into the extraordinary.
  • We believe FUN is the elixir of life and merry laughter is how we connect to each other.
  • We are imbued with imagination and INSPIRED to create a sense of wonder...
  • We possess VISION to understand our clients' desired result and deliver exactly what they anticipated.
  • Our EXPERTISE IS the fine detail.  We know last looks are critical, and how to make a project burst to life.


Our Values

  We are:

  • Inclusive 
    • Maintain an inclusive and open-minded work 

​​                   environment and relationships

  • Creativity and innovation pioneers
  • Accountable, respectful and professional
  • Fun, kind, available and authentic​
  • Safety Focused



Our core team has been having fun together for years.  We enjoy creating fantasical and magical art adventures together, as much as we love bringing our clients' ideas and dreams to reality.   We are excited to be part of your imagination, and look forward to helping you deliver state-changing projects.  



about us

Corporate Headquarters  Verona, WI                                                                                                 Phone:   608-445-1982

Pamela Price

Chief Creative Officer

Master Designer &

EXECUtiVE Art Director

​​​F5 Theming & Design, LLC


Our founder, Pam Price has over 27 years of experience in the theming industry.  After attending Radford University in Graphic Art and Design, she pursued her career woking for companies in the entertainment industry including Sea World and FM productions.  Pam is one of the finest artists in the industry and, in her latest position, has art directed the fabrication of many of The Nassal Company's top projects during the last seventeen years.  She is well-known across the county, and internationally, as a key designer and builder of themed environments.  Her skills include art direction, set design, sculpture, fabrication, rock work design, mold making, fiberglass, scenic painting, air brushing, automotive painting, murals, carpentry, and welding, to just name a few!  During her career, her creative project resume includes working with Universal Studios, Walt Disney, Sea World, Bongos, sports teams such as the Buccaneers, Rock & Roll Hall of Fame, Hard Rock Park, Lego Land, the Columbus Zoo and many, many others.     


As Chief Creative Officer, Pam is the gateway to creating an amazing experience, connecting  your ideas to reality.  She prepares models and designs of your ideas, constructing solutions to bring your creativity and imagination to life just as you see it.  She will work with you to suggest the best, cost-effective and durable options for your project, as well as best-in-class design choices.


As Art Director, Pam ensures that, once the project concepts are defined and ready to build, the client's artistic and project goals are met.  She provides constant artist direction to our artists, fabrications, builders, and project staff and ensures excellence in project installation.


Focused  Fun  Inspired  Visionaries  Experts